Letter to my Cousin

Dear Torrey,

It’s so good to hear from you! I’m excited that you want to know more about Public Relations. At first I wasn’t sure what public relations was but I am glad I found it and decided it is what I want to do.

Public Relations or PR is basically being the positive voice for a company or corporation. It can range from working with giant telecommunications companies to smaller organizations or service agencies. It helps establish and maintain relationships in a professional and effective way. It creates consistency between goals and expectations for a company.

One of the reasons why I choose public relations is because of the writing and speaking involved. It is all about developing relationships between organizations and groups. This can only happen through two-way communication and that is where the PR representative steps in to write or speak to another company and provides a positive outlook of the company involved. I love to write and am very personable so I hope to use my talents in this field.

Public Relation jobs range from research and media relations to marketing communication and community and employee relations. There isn’t a pinpoint description of what public relations is because it is constantly changing and new ideas are created to benefit the group. Some examples of public relation jobs include working for large corporations like The Walt Disney Company to planning an event or banquet for an organization. One area of public relations that I would like to get involved in is working for a nonprofit organization. This gives the organization an opportunity to market and advertise where the budget for the campaign may not be as high as other corporations.

The key to public relations, in my opinion, is creativity. Whether writing or speaking, a PR representative should constantly be thinking and creating new ideas that will benefit. Whether it’s through a radio campaign or a press release, the writing and advertising should be fun and exciting as well as professional.

I hope this helps you understand public relations better. Let me know if you have any other questions!

With love,

Mackenzie

Mackenzie Becomes a Blogger!

My name is Mackenzie Love and this is the beginning of my blog! Enjoy!