Position Paper Rough Draft

Burger Planet reaches out to Women ages 30-40

For over seventy years, Burger Planet has been a popular quick food restaurant that has served 52 billion customers and counting. From classic menu items to Burger Planet’s beloved mascot, Corney the Clown, their customer service and satisfaction is second to none.

Based on the commitment we have to our customers, we want to cater to those who want to live a healthier lifestyle as well as support the increasing fight against obesity in America. We have developed a plan to promote healthier options for those wanting to improve their well being.

According to Food Fight, an article in The Washington Times, obesity in America has increased by 74 percent during the past decade to 44 million adults in 2001. According to the American Obesity Association, about 127 million adults are overweight. Health officials have classified the condition as a problem that kills 300,000 each year, according to the most recent research.

[This paragraph we will talk about statistics or research that show women are more likely to be attracted to quick service food restaurants that offer healthier menu items. We will then go into discussing the new menu items we have developed for Burger Planet.]

Our research within the company has shown that majority of middle-aged women don’t consider Burger Planet as a means to a healthy lifestyle. Off of this research, our campaign will be to target these women and providing a menu that is suited for these women and their children.

Burger Planet is offering new healthier menu items to choose from such as apple slices and white meat chicken breasts. With the addition of Peterson and new healthy items to choose from, Burger Planet can cater to more of the general public.

"In the past year, we added white meat chicken breasts to our menu. We offer consumers the option to buy the chicken breast wrapped in lettuce in case they are on a low-carb diet. They also can ask us to hold the mayo for a calorie reduction of 500 calories. None of our other competitors offers a similar entree."

consumers can purchase packets of five different types of fruit: Apples, grapes, peaches, pineapple, or bananas. None of our other competitors offers fruit. And, finally, we added a new line of gourmet salads.

Gourmet salads

• Raspberry vinaigrette spinach salad with gorgonzola cheese and walnuts
• Spinach salad with hot bacon dressing and eggs
• Caesar salad
• The gourmet salads cost $4.99 a piece. They are low-carb entrees. Each weighs in at 300 calories only and 150 calories without dressing. They come in plastic boxes.

Fruit packages

• Bananas
• Pineapple chunks
• Grapes
• Apples
• Peaches
• The fruit packages come in resealable plastic sandwich bags. Customers can substitute them for fries at no cost in all Burger Planet combo meals. Each fruit package weighs in at 150 calories a piece and costs $3.99 each.

White meat chicken breasts

• White meat chicken breasts.
• Customers can order these without a bun, wrapped in lettuce, to make it a low-carb meal. Even with the bun, they have only 300 calories per sandwich. Customers can hold the mayo to pare calories to 150 per sandwich. It sells for $3.99.