Death of Traditional Media

I recently ran across an interesting video that talked about the death of “traditional media”. This got my mind thinking back to about six years ago when I first discovered Facebook. At that point, media and marketing were all about having a high engagement and high reach to anyone who would listen. Now, where social media has become the center, and if you want to have any affect as a business or corporation, your status and tweets need to be up to date. This is where this video came into play for me. I understood the importance of social media but the way Ernest Barbaric (@ebarbaric), a professional social media marketing speaker and consultant, speaks about it just makes sense.

 In today’s world, it’s finding that target audience and starting out with lower engagement and reach that helps the product or business grow. It seems almost opposite as to what you would want to do but when products are marketed to a specific group of people (low engagement and reach), that specific group will share it with those would like the same thing. Another article I read talked about how it seems that those who create the most visually unappealing and least user friendly websites are those created by newspapers, TV stations and radio stations. They are afraid to change with the times. When it comes to social media, rather than casting all over the net, you work to help consumers find you. By being effective with a social media plan, when you provide a product or service that interests people, those same people will find you if you allow yourself to be found.

Social Media vs. Traditional Media