Thursday, December 3, 2009

Final Proposal Letter

Executive Summary
MultiMediaWise, a digital media company in Logan, Utah, asking Canon to sponsor the company, through new professional equipment and promising a 6% return of the revenue generated within the year.
Emily Reynolds
Vice President, Direct Sales Group
Canon, U.S.A., Inc.
One Canon Plaza
Lake Success, NY 11042

Mr. Joe Weis
President
Canon Business Solutions - Mountain West
332 West Bugatti Ave.
Salt Lake City, UT 84115

Dear Emily Reynolds/Joe Weis,

Based in Logan, Utah and founded in 1998, MultiMediaWise offers clients residing in Cache County and beyond a service unmatched in experience, quality and specialization in both production and satisfaction. We are the only established company based in Northern Utah that offers these services and to date, have over 20 businesses we serve. MultiMediaWise’s main market includes businesses in Cache Valley as well as any business we can serve across the country. We specialize in graphic design, video production, web design and social media. We are seeking to establish our credibility through the use of professional quality equipment. From our research, Canon offers the highest level of quality available on the market. We would be seeking a budget of $10,000 in equipment from Canon, U.S.A., Inc. to establish ourselves among the top of multimedia production. We are offering Canon, U.S.A., Inc. the opportunity to be recognized within our market and through our clients as a premier provider of high quality equipment. We are also offering Canon, U.S.A., Inc. 6% of revenue generated from our production work.

We agree completely with Canon’s Corporate Philosophy of Kyosei, the idea of “all people, regardless of race, religion, or culture, harmoniously living and working together into the future.” We also agree that Kyosei gives permission for everyone to strive to do their best, with the knowledge of the responsibility of our actions and the implications they have for other individuals, groups and the planet as a whole. We’ve seen and read the examples of Canon U.S.A. extending to programs and causes that support the well being of the communities we work and live in. We’ve been impressed with Canon U.S.A.’s funding of programs at national parks such as Yellowstone National Park as well as the PBS Nature Series. Canon U.S.A. encourages environment work through the Environthon, one of the largest high school environment educational competitions for students, as well as the National Parks Science Scholars Program that helps graduate students conduct research contributing to scientific knowledge in national parks across the Americas. Canon U.S.A. also sponsors a wide range of sports organizations including the Professional Golf Association (PGA), National Football League (NFL), Major League Baseball (MLB), and the U.S. Open Tennis. We’ve also been impressed with Canon U.S.A.’s support in the American Cancer Society, the Radiological Society of North America, the Metropolitan Museum of Art, the Museum of Modern Art, and the American Museum of Natural History. Something we found comparable to the opportunity we’re offering is Canon U.S.A.’s joint program with Arizona State University in building a world-class “Sustainable Digital University”. Through using Canon digital technology, a new university standard has been set for digital work. This also ensures Canon U.S.A.’s national leadership role in sustainable research, education and solutions.

Canon U.S.A., Inc.’s President & CEO, Mr. Joe Adachi, said “… we take great pride in developing innovative digital solutions, technologies, and products that make it easy to create, manage, and share images and information better, faster and more efficiently.” As representing innovation and leadership, we would like to convey Canon U.S.A., Inc.’s message through our work in Northern Utah. The equipment we are working with is incomparable to Canon’s advanced products. Having access to Canon equipment is difficult unless ordered online and shipped to Logan, Utah. We are committed to having high quality photo and video work for our clients and potential customers. Through using Canon equipment, Canon’s brand name would be visible on every project with a script saying ‘shot by Canon equipment’ or ‘filmed by Canon equipment’. Every business that benefits from our work will also display Canon’s logo. The 6% revenue generated from our production work will go directly to Canon, U.S.A., Inc. for every project involving photo and video work.

With the production of new and updated equipment happening so rapidly, MultiMediaWise is seeking to have an on going partnership with Canon U.S.A that will allow us to continue to have the latest in professional production equipment. By doing so it allows MultiMediaWise to continue to show it not only understands how effective multimedia can be, but it shows they are committed to updating and using the best possible equipment on the market today. MultiMediaWise is committed to providing cutting edge production work for their customers including having the best technologies and equipment to continue to separate itself from its competitors.

Northern Utah continues to be developed, and is becoming one of the fastest growing areas within the state of Utah. With this growth comes a larger consumer market and the need for professional camera equipment will continue to rise as the community continues to grow. MultiMediaWise can be a cornerstone for Canon U.S.A to gain momentum within the Northern Utah market, through branding and imaging messages attached to all of their productions. The region will become aware of the superior quality that Canon U.S.A offers for professional photography and video equipment. MultiMediaWise will be certain to attribute our superior production and photography work to having great equipment provided through Canon U.S.A., Inc. Canon has the opportunity to have a strong influence in the Northern Utah professional production equipment market through MultiMediaWise exclusively working with Canon U.S.A., Inc. professional equipment. By doing so more professional equipment will be purchased in Northern Utah.

MultiMediaWise will be expecting a response from Canon U.S.A. within two weeks and will hope to move forward with the proposition and have the equipment shipped before the years end.

President Preston Parker, will be appointed as Director of Exchange for MultiMediaWise to work directly with Canon U.S.A. and will be the lead contact for Canon U.S.A. Parker identified the need for a multimedia management company in Northern Utah and in doing so has created a professional team that manages social media, graphic design, web design, and video production for local businesses. MultiMediaWise continues to manage accounts for over 20 local businesses and is identified as the premiere multimedia management firm in Northern Utah. Past productions include, Bahama Llama, SocialSAM, Utah State University, ClearPoint Instruction, and HumanArt.

We are simply asking that Canon U.S.A., Inc invest two brand new EOS 7D digital cameras ($3,399.00) with various wide angle lenses ($2,599.00) and one XLS 2 ($3,999.00) digital video camera to MultiMediaWise. What we are willing to offer in compensation is a 6% return of our annual revenue to Canon U.S.A., Inc. This should be a fair and reasonable agreement considering that not only are we providing a means of re-payment for your investment, but also MultiMediaWise is willing to promote Canon U.S.A., Inc in all of our professional work that encompasses the greater part of the northern region of Utah. The investment should not exceed our original budget request of $10,000. We have only seen retail prices for these cameras and that was what the retail price totaled. The actual cost to Canon U.S.A., Inc should be much cheaper than our initial budget quote.

We feel that both organizations can greatly benefit from this transaction to help further promote our businesses in the state of Utah. We view this transaction as a win - win situation. Both parties benefit in increasing business repertoire while neither side preventing or slowing goals and desires that we have in place for our respected organizations. MultiMediaWise would like to hear of your interest by the 17th of December. More more details, contact information is below. Thank you for your time.

Sincerely,

Mackenzie Love
PR Specialist
MultiMediaWise
mackenziel@multimediawise.com
Logan, Utah 84321
http://www.multimediawise.com/

1 comment:

  1. I loved the spectrum of vocabulary that you were able to implement in this letter. I know this is a final, but I would just make sure to be consistent with your usage. For instance, sometimes it read "Canon U.S.A.", and other times it read "Canon U.S.A" (period after the A isn't always matching)

    Good proposal. I can tell you thought it through.

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