Press Release 2: Image Building

FOR IMMEDIATE RELEASE:

September 22, 2009
Burger Planet
James E. Muellenbach, III, CEO
1600 W 35th AveGary, IN

(219) 884-2357‎
muellenbach@burgerplanet.com

Burger Planet Teams Up with Fitness Expert Jayne Petersen
New Healthy Menu Items Now Available at the Restaurant

GARY, IN – Burger Planet is teaming up with fitness guru Jayne Petersen in announcing a recently developed health conscious menu. Petersen will assist in developing the menu as well as promoting Burger Planet’s new options for a healthy lifestyle.

New menu items contain white meat chicken breasts and the option to wrap them in lettuce for carb weary customers. Customers may request Burger Planet food products to be served without the bun making their choice from the menu good for the Atkins and South Beach diets. Packets of five different fruits along with a new line of low- carb gourmet salads are also available.

Petersen emphasizes the message of moderation when it comes to women and healthy eating and living. “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages,” Petersen said.

Petersen will host the kick-off ceremony advertising the new health menu that will take place in Times Square in New York, New York. Petersen, along with Corny the Clown, Burger Planet’s beloved mascot, will make promotional appearances following the ceremony.

New advertisements including a television commercial showcasing the low-carb entrees added to the Burger Planet menu as well as mall appearances are a part of Burger Planet’s events. Petersen and Corny the Clown also plan on appearing at 12 Burger Planets around the country to provide nutritional packets and more advice on healthy living to customers.

Petersen, president and CEO of Looking Glass, Inc., has helped women all around the country lose weight and maintain a healthy lifestyle. Her recent success was with Opal Whitcomb, beloved talk show hostess, who lost 75 pounds and has kept it off all due to Petersen’s expertise.

James E. Muellenbach III, Burger Planet’s CEO encourages the menu and the team’s commitment toward health. “The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” Muellenbach said.

Burger Planet was founded by James E. Muellenbach I in Indianapolis, Indiana in 1934. The company has grown into one of the world’s largest quick service food restaurants and has served 52 billion customers and counting. Burger Planet will be offering its new menu as well as keeping their traditional and classic menu. It is currently headquartered in Gary, Indiana.

Media Contact:
Mackenzie Love
PR Specialist
(801) 726-1194
Mackenzie.love@aggiemail.usu.edu

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